We hate to say it, but it’s that time of year again…Frigid temperatures, snowfall and harsh winds are just around the corner. It’s time to put away the shorts and tank tops and replace them with sweaters and long johns.
Thankfully, to help us embrace the bitter weather and still look stylish (because who really looks good in long johns?), the latest trends in outerwear are making fashion meet function.
“Distributors are now keeping their eye out for garments that are designed with fashion in mind, but encompass integrated functionality, performance and comfort,” says Elson Yeung, Director of Private Label Design and Merchandising for one of our favorite apparel suppliers, Alphabroder.
Apparel suppliers are taking authentic styles such as the varsity and letterman’s jackets or the bomber jackets worn by the military during WWII, and putting their own twist on them. Adding all-day comfort and special imprinting techniques such as embroidery, debossing, and heat transfers brings these retro styles into today’s fashion. You can essentially design and create your own customized jacket which will further promote and market your brand.
Some of the top picks of jackets this season: