Packaging Included – Pop Your Promos

Packaging Included – that’s the latest trend we’re finding in the promo world. Many of our suppliers are now adding the option for fully customized packaging with select products.

Just think of the possibilities!

Hand out a tumbler, it’s just a tumbler with your logo. Add custom packaging and now it’s a fully integrated marketing piece.

With this new program which pairs packaging with the items, the additional cost for packaging is minimal. Pen sleeves start at just $.50 for full color, fully custom imprint!

But who’s going to create all that artwork? Don’t worry, we’ve got you covered. With your ideas, or even our own, we’ll create custom artwork that will make your product pop.

It’s time to take promotional marketing beyond the swag…. let’s work together to make it advertising at it’s best – packaging included!

 

Packging Included 2

Don’t just hand out a pen, make it work for you. Include a custom sleeve and now it’s a true marketing piece.

Packaging Included 3

Integrate the product into the packaging message.

Packaging Included 1

Create beautiful retail-inspired boxes.

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Even a simple coolie can become a marketing package, far beyond it’s normal use.

 

Creating Awareness of Products & Services

Creating Awareness of Your Products and Services

Creating awareness of your products and services can be a bit daunting. How can you spend your advertising dollars in a way which will create the biggest impact and return on your investment? Studies have shown that using promotional marketing in your advertising campaigns leads to the greatest recall of any other media.

promos create advertising recall

What is it about promotional marketing that causes it to create such an impact? Why do 82% of the recipients of a promotional product remember the advertiser, while only 27% of online ad viewers can do the same?

Because it’s tangible. It can be held. It can be experienced. It can create a trigger or a call to action. And if it’s the right item, with the right message, it can last. It can be reused or viewed or remembered. And all of that helps to imprint your message, brand, product and services into the recipient’s mind.

The case study below demonstrates how effective (and fun) promotional marketing can be:

 

Case Study – A Race to Success

Increased Sales by 250 Percent

creating awareness The Creative J

Objective

To increase awareness and sales of a new American General Annuity product by 100 percent.

Strategy Execution

Targeting 2,000 agents in one of its selected banking institutions, American General Annuity launched the highly effective “Race To Success” campaign.

The auto race theme was supported by a series of scheduled mailings consisting of items such as a race car tumbler, a race car shaped pen and sticky notes with racing graphics. The mailings also displayed several messages using racetrack terms and clever wordplays to explain the annuity product and its features.

The first mailing contained coupons that could be redeemed for the first and fifth sales of the product. The first sale coupon was redeemed for a 13-piece tool kit featuring the “Race To Success” imprint. The fifth sale coupon earned the holder a mini-maglite with racing graphics.

Results

The program, lasting only two months, generated enough interest in the product to increase sales 250 percent-well above the anticipated goal.

 

The right marketing campaign will create a connection with the recipient, building the foundation for a relationship. This is promotional marketing that works!

 

Racing Theme Product Ideas