Umbrellas 101

It’s that rainy time of year coming up, and the perfect time to think about umbrellas as marketing tools. Whether it’s for golf outings or personal use, umbrellas can’t be beat for the length of time the recipient will hold onto them and the marketing exposure they offer.

When in the market for umbrellas, the following things should be kept in mind:

Stick or Folding:
Stick umbrellas are much stronger than folding ones. Each joint in a folding umbrella which allows you to fold it down creates a point of weakness. You sacrifice strength for convenience.

Click here to view our favorite folding umbrella – Totes Auto Open/Close Umbrella

Ribs and Frame:
The ribs of an umbrella are the rods which spread out and attach to the canopy. Coated ribs will better protect against rust and corrosion. The ribs and frame are usually made up of aluminum, steel or fiberglass. Aluminum is the least expensive, but also the most likely to break and bend. Steel, while much stronger, is more rigid and can break at the rivets in a strong wind. Fiberglass, though pricier, is stronger and flexible, making it better able to handle very strong gusts.

Vented Canopy:
A vented canopy, or double canopy, is common on golf umbrellas due to their normally larger arc size. The vent allows wind to pass through the canopy rather than invert it. Some smaller umbrellas are now available vented.

The Gustbuster is the umbrella of choice for touring pros. It can withstand up to 60mph gusts without inverting. It also comes with a lifetime warranty. Check out more details here:  GUSTBUSTER

Fiberglass or Metal:
As discussed above, fiberglass offers more flexibility in wind gusts, decreasing the chances of damage to the umbrella. Another advantage of fiberglass is that it does not conduct electricity, making it much safer in a lightning storm.

Some fast facts about umbrellas:

  • average imprint area is 7″x5″ and can go up to the entire umbrella canopy — great advertising space!
  • golf outings are perfect for umbrellas – cheaper than golf balls and don’t end up at the bottom of the lake!
  • great item for gift with purchase
  • rule of thumb:  everyone needs at least 3 umbrellas – it’s a personal accessory
  • perfect appreciation gift – the recipient will hold on to it for years

Pop Your Pocket – Not Your Basic Tee

Looking for a new look for your basic tshirt? Pop Your Pocket!


With our Pop-Your-Pocket program, you combine a tshirt color and a pocket color along with a variety of decorating techniques for a truly custom look.

Decoration can be applied on top or beneath the pocket, as well as on or above. By combining unique color combinations along with a variety of screenprint techniques and inks, you’ll have a tshirt like no other.

Minimum order is 72 pieces. Contact us for a free virtual concept.

Golf Shirts – Understanding Fabrics

In the very popular category of golf and polo shirts, you’ll find a wide array of fabrics, technologies and styles. Below is a quick guide to the most popular types of fabrics and features you’ll find in this apparel category:

Fabric Types

Cotton – This universal fiber comes in many varieties, in order of softness:
Carded: Process which removes the debris in the fibers.
Combed: Shorter fibers are removed, leaving a higher-quality, softer cotton.
Ring-Spun: Fibers are spun into yarn, creating a softer, stronger thread.
Pima: Premium cotton which is very fine, lustrous and strong

Microfiber – Ultra-fine fibers which make a very soft, silky fabric.

Polyester – This fabric has become extremely popular for it’s excellent wear and quick-drying properties.

Spandex – Stretchy fiber which is now often added to materials to create a bit of “give.”

When it comes to polo shirts, the trend is definitely towards polyester or poly blends which also incorporate various technologies.

Finishes or Added Features:

Moisture Wicking – moves moisture away from the skin and allows it to pass to the surface for evaporation, keeping the wearer cooler in hot temperatures.

UV Protection – Protects the fabric from fading and the wearer from harmful UV rays.

Snag-Resistant – Resists snagging and thread-pulling

Odor-Fighting or Antimicrobial – Resists odor caused by body bacteria and increases the garment life.


Jacquard Knit
Ottoman Knit
Pique Knit

Weaves or Styles

Jacquard – Intricate pattern woven into the fabric, typically with two or more colors

Ottoman – Tightly woven horizontal raised rib texture

Drop-Needle – Knit fabric with vertical lines within the cloth

Herringbone – Zig-zag pattern knit into the fabric

Mélange – Mix of different colors knit together to create a heathered look

Nailhead – Jacquard knit with a design similar to small nail heads

Pique – A knitting method that creates a fine textured surface similar to a waffle weave