You may think “Swag” or “Stuff” or “Tchotchke” instead of “Promotional Products,” but all those terms reflect the same advertising industry which we are so proudly a member.
We often think of ourselves as the “silent” advertising profession. Everyone hears about radio, tv, print and newspaper advertising, but it’s not often that “Promotional Product Advertising” gets mentioned as part of the advertising industry. Even in marketing and advertising classrooms, it remains an almost forgotten branch of the advertising world.
However, our industry is a $20+ billion one with more than 33,000 businesses – 97 percent of which are small businesses – and includes almost 500,000 professionals. In dollars spent, it’s a very vibrant and growing industry, outpacing radio and magazine advertising.
The week of May 18, 2015, has been designated “Promotional Products Work Week” by our industry non-profit organization, Promotional Product Association International (PPAI).
As members of PPAI, we all work to create awareness for the value promotional products
deliver to advertisers and marketers; as well as the positive impact promotional products businesses have on the
U.S. economy, job creation and community enrichment.
Consumers love promotional products! PPAI research clearly demonstrates the power of the advertising medium as
the most cost-effective way to reach a targeted audience in a tangible, long-lasting and memorable manner.
The info graphic below outlines some relevant statistics about the power of promotional products as an advertising medium. With 88% of recipients able to recall the advertiser, the influence of promotional products is convincing.
The Creative J is happy to be part of such a great industry as well as a member of PPAI. We are lucky to be in an industry that has such a strong trade organization and advocate for our business success. We also thank all our customers who have been such an important part of our success.