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Inspire Loyalty – Eat Your Heaties

 

This company decided to inspire loyalty within its season ticket holders by creating a buzz with unique packaging and promotions. Instead of the standard envelope with tickets, this minor league baseball team used a custom cereal box filled with fun items.

Wouldn’t receiving this fun package inspire you to get excited about the upcoming season?

Case Study – Inspire Loyalty

Create a Buzz with Unique Packaging

Cereal Box

Objective

Inspire loyalty among season ticket holders and create buzz for the upcoming minor league baseball season.

Strategy Execution

We began brainstorming ideas in November 2014 for a fun way to package season tickets. Previously used concepts included a custom home plate box, metal tin/lunch box, and a wooden cigar box all designed and printed with Dayton Dragons branding. We designed and presented an imitation of a Wheaties cereal box, using the Dragons mascot, Heater, on the front of the box and called it “Heaties”.

The box contained a sample of the Limited Edition cereal, season tickets and owner’s manual, magnet and pocket schedule, and a “free prize” (custom promotional keychains). The full-imprint on the box was jam-packed with information such as the opening date, Dayton Dragons social media icons, serving sizes (of fun!), alumni players, QR codes, “best if used by date” (the date of the last home game in the 2015 season), and six puzzles and quizzes. All the giveaway promotional materials were delivered by March for final distribution to the season ticket holder recipients.

Results

92% retention rate for season ticket holders. We kept the project within budget and delivered on time. The impression this promotion makes sets the tone for opening day and increases overall game attendance.

Inspire Loyalty Fun Product Ideas

  Cereal Box

Schedule Magnets 

Baseball Bat Key Ring 

Bagged Treats

Packaging Included – Pop Your Promos

Packaging Included – that’s the latest trend we’re finding in the promo world. Many of our suppliers are now adding the option for fully customized packaging with select products.

Just think of the possibilities!

Hand out a tumbler, it’s just a tumbler with your logo. Add custom packaging and now it’s a fully integrated marketing piece.

With this new program which pairs packaging with the items, the additional cost for packaging is minimal. Pen sleeves start at just $.50 for full color, fully custom imprint!

But who’s going to create all that artwork? Don’t worry, we’ve got you covered. With your ideas, or even our own, we’ll create custom artwork that will make your product pop.

It’s time to take promotional marketing beyond the swag…. let’s work together to make it advertising at it’s best – packaging included!

 

Packging Included 2

Don’t just hand out a pen, make it work for you. Include a custom sleeve and now it’s a true marketing piece.

Packaging Included 3

Integrate the product into the packaging message.

Packaging Included 1

Create beautiful retail-inspired boxes.

Packaging Included 5

Even a simple coolie can become a marketing package, far beyond it’s normal use.

 

Package It Right – 3 Tips for Presenting Your Gift

So you’ve selected the perfect gift item to give to your customers, team or staff. You’ve paid attention to every detail – item selection, color, imprint area, decorating method and cost. Everything’s been ordered, proofed and approved, and you’re just awaiting it’s arrival at your door.

Except…could you possibly be forgetting something that can help really impact the presentation of the gift? How are you planning to present it to the recipients? Pull the items out of the shipping box they came in? Grab them from a pile?

How about a custom box or container instead? You spent all this time getting the item just right, don’t you want the packaging to be just as important and impactful?

Packaging doesn’t just have to be a gift wrapped box. Think outside of the box for some unique ways to present your gift:

1.  Tumblers and Sports Bottles
Yes, that’s right, tumblers! Large tumblers can make great packaging for smaller items, and can even fit smaller rolled-up tshirts. Of course, they make great containers for smaller items, such as candies, desk accessories, pens, lip balms and golf balls and tees.

2.  Totes and Bags
An obvious choice, right? With so many sizes, shapes and colors, finding the match for your gift should be no problem. Larger bags make great packaging for multiple items also. And the nice thing about a bag for gift packaging, it’s reusable and appreciated on it’s own as part of the gift.

 

3.  Custom Boxes and Cans
Don’t be afraid of custom box packaging. By dropping your own graphics and design into pre-made templates, custom boxes can be a very affordable and unique presentation. And with a wide variety of shapes and sizes, your options are limitless.

 

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