Inspire Loyalty – Eat Your Heaties

 

This company decided to inspire loyalty within its season ticket holders by creating a buzz with unique packaging and promotions. Instead of the standard envelope with tickets, this minor league baseball team used a custom cereal box filled with fun items.

Wouldn’t receiving this fun package inspire you to get excited about the upcoming season?

Case Study – Inspire Loyalty

Create a Buzz with Unique Packaging

Cereal Box

Objective

Inspire loyalty among season ticket holders and create buzz for the upcoming minor league baseball season.

Strategy Execution

We began brainstorming ideas in November 2014 for a fun way to package season tickets. Previously used concepts included a custom home plate box, metal tin/lunch box, and a wooden cigar box all designed and printed with Dayton Dragons branding. We designed and presented an imitation of a Wheaties cereal box, using the Dragons mascot, Heater, on the front of the box and called it “Heaties”.

The box contained a sample of the Limited Edition cereal, season tickets and owner’s manual, magnet and pocket schedule, and a “free prize” (custom promotional keychains). The full-imprint on the box was jam-packed with information such as the opening date, Dayton Dragons social media icons, serving sizes (of fun!), alumni players, QR codes, “best if used by date” (the date of the last home game in the 2015 season), and six puzzles and quizzes. All the giveaway promotional materials were delivered by March for final distribution to the season ticket holder recipients.

Results

92% retention rate for season ticket holders. We kept the project within budget and delivered on time. The impression this promotion makes sets the tone for opening day and increases overall game attendance.

Inspire Loyalty Fun Product Ideas

  Cereal Box

Schedule Magnets 

Baseball Bat Key Ring 

Bagged Treats

Reinforcing Values – Making It Fun

Presenting your company’s core values, beliefs and mission can be a boring exercise, usually presented in a folder or marketing sheet. How can  you reinforce values and information in a fun, engaging way?

Take a look at how one company went outside the box to do just that:

 

Case Study – Core Values

A Fun, Engaging Presentation

Puzzle

Objective

To reinforce the company core values to the Wood Group Pressure Control employees.

Strategy Execution

Wood Group Pressure Control promotes a series of core values that are commendable…Customer Focus, Integrity, Excellence, Performance, Teamwork, Diversity and Accountability, to name a few. To make sure employees would know and remember the values, the company developed a custom cube puzzle that even used actual employee faces with the core values imprinted on the various surfaces.

The puzzles were distributed to employees and were accompanied by a letter from the president, reinforcing the significance of the cube and of the values it represents. The cube, while promoting virtuous ideals and beliefs…is also fun! Employees can’t resist flipping the cube open and discovering all of the hidden surfaces as they explore the mesmerizing design of the puzzle. This is also a terrific reinforcement of the values as it is easy to get lost in the puzzle while absorbing its messages.

Employees can’t resist flipping the cube open and discovering all of the hidden surfaces as they explore the mesmerizing design of the puzzle. This is also a terrific reinforcement of the values as it is easy to get lost in the puzzle while absorbing its messages.

Results

The puzzle cubes were a huge hit with employees. Many were taken home as employees, on taking a closer look at the company’s core values, found them to be important to reinforce with their families, as well.

 

Reinforcing Values Fun Product Ideas

Magic Cube

Promo Blocks

Rubik’s Cube

Wave Calendar

 

Creating Awareness of Products & Services

Creating Awareness of Your Products and Services

Creating awareness of your products and services can be a bit daunting. How can you spend your advertising dollars in a way which will create the biggest impact and return on your investment? Studies have shown that using promotional marketing in your advertising campaigns leads to the greatest recall of any other media.

promos create advertising recall

What is it about promotional marketing that causes it to create such an impact? Why do 82% of the recipients of a promotional product remember the advertiser, while only 27% of online ad viewers can do the same?

Because it’s tangible. It can be held. It can be experienced. It can create a trigger or a call to action. And if it’s the right item, with the right message, it can last. It can be reused or viewed or remembered. And all of that helps to imprint your message, brand, product and services into the recipient’s mind.

The case study below demonstrates how effective (and fun) promotional marketing can be:

 

Case Study – A Race to Success

Increased Sales by 250 Percent

creating awareness The Creative J

Objective

To increase awareness and sales of a new American General Annuity product by 100 percent.

Strategy Execution

Targeting 2,000 agents in one of its selected banking institutions, American General Annuity launched the highly effective “Race To Success” campaign.

The auto race theme was supported by a series of scheduled mailings consisting of items such as a race car tumbler, a race car shaped pen and sticky notes with racing graphics. The mailings also displayed several messages using racetrack terms and clever wordplays to explain the annuity product and its features.

The first mailing contained coupons that could be redeemed for the first and fifth sales of the product. The first sale coupon was redeemed for a 13-piece tool kit featuring the “Race To Success” imprint. The fifth sale coupon earned the holder a mini-maglite with racing graphics.

Results

The program, lasting only two months, generated enough interest in the product to increase sales 250 percent-well above the anticipated goal.

 

The right marketing campaign will create a connection with the recipient, building the foundation for a relationship. This is promotional marketing that works!

 

Racing Theme Product Ideas

February News – Create Awareness

Promos are fun marketing!  Use promotional items to spread goodwill and create awareness for your brand. Some great opportunities are at sporting events, festivals and celebrations.
Try handing out frisbees at a Fourth of July parade, or providing bottles of water at a Fun Run.  Public relations can be fun, and fun things are memorable.

Click Here to Read Our February Newsletter…

Create Awareness